OhShape, our new VR game, was born as Wall Dance, a dancing game where the player should dance to avoid the coming walls and pass through it silhouettes. Thankfully, this concept changed and the whole branding was changing with it. First of all, we decided to remove the wording ‘dance’ from the title, because it associates our game with other dancing titles like Just Dance or Zumba Fitness. The player who play those games are definitely not our target.
Second, we had to be one thing clear: in our VR game, the player won’t dance, they will just move to the rhythm of the music. This is not a trivial decision, so we could focus in many games who do the same, as Beat Saber or Guitar Hero, among others.
After many brainstorming, discussions, coffees and rejected proposals, we decided that OhShape could suit perfectly with everything we were looking for.
Branding a new VR game
A list of feelings the game should trigger was being appearing fluidly. The game must be epic, clean, sporty and sci-fi, so the logo have to represent it.
We started far from it, but as the game was being defining the logo was being more and more accurate.
Carlos draw a new scenario concept and we all loved it, so we parted from the new rings that surrounded the main path to create the symbology around the branding.
Those circles was the inspiration for the upcoming logos. Curiously, the logo concept was evolving in it own way and the scenario was also adapting to it. That kind of synergias between different designs and different designers helps to create more compact and unique brands.